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pet is not trash.
client / tomba latas
agency / lct
copywriter / rafael pavelegini + junior cardoso
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Brazil has nearly 30 million homeless animals. The main reason? abandonment.
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so we hired an origami artist to build different dog statues, enveloped them with a garbage bag and spread throughout the city interventions that draw attention to this problem.
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Thousands of people were directly impacted, with actions on the streets, and indirectly, with shares on social networks.
