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that's smart
client / positivo casa inteligente
agency / lct
copywriter / rafael pavelegini
director / joão guinho (polaris)
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to launch the new wi-fi robot vacuum cleaner by positivo casa inteligente, we thought: there are lots of robot vacuum cleaners out there.
but what about smart owners?
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so it was precisely this audience that we went after. because those who think smart choose the vacuum cleaner with the most practical and effective attributes.
so it was precisely this audience that we went after. because those who think smart choose the vacuum cleaner with the most practical and effective attributes.
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and these smart consumers obviously lead life in a more resourceful way. often using 'life hacks' to make daily routine way easier.
and these smart consumers obviously lead life in a more resourceful way. often using 'life hacks' to make daily routine way easier.
