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move, move.
client / ministry of sports
agency / extend the ad network
copywriter / moath
almukhaizeem
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to promote an anti-obesity campaign through sports for the Saudi Ministry of Sports, we used a very famous phrase in the Kingdom — one that police officers often say when people are blocking the road with their vehicles: “Move, move.” in arabic "Harek, harek - حرك، حرك”
we incorporated this well-known phrase, familiar to every Saudi, into the campaign visuals.
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Even for the visuals
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in the teasers, we used only phrases that are instantly recognized by citizens: "harek, harek"
in the teasers, we used only phrases that are instantly recognized by citizens: "harek, harek"
