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you live the moment we drive the excitement.

client / ministry of sports
agency / extend the ad network
copywriter / moath almukhaizeem
director / the berry boys (uk)

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extend the ad network, a leading communication group native to saudi arabia, has teamed up with the ksa ministry of sports to bring formula e to jeddah for the very first time. this electrifying event promises to deliver an unparalleled multi-channel experience, immersive fan engagement, and world-class content.

formula e has the fastest-accelerating race car in the world — reaching 100 mph in just 1.8 seconds.

the idea was to show that it’s a sport so fast, it feels like time itself stops.

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