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tired of waiting?

client / aahc
agency / 433
copywriter / rafael pavelegini
film company / ambiência
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who lives in Curitiba definitely already passed through this:







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waiting the train to pass on a crossing.

and there are 2 train lines crossing the city, interrupting the traffic on important roads.

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but what for many is a inconvenience, for us it became a opportunity to alert about a huge problem.

we attached plot stickers on Serra Verde Express wagons with a message about the waiting time for organs transplantation in Brazil.